The fierce and intense cut-throat market requires companies to release their products to the market as quickly as possible. In this fast-paced environment, the timely release of a high-quality product depends upon an effective and efficient collaboration of the QA and development teams. This is not always easy as both teams contribute to different aspects of the project. A balance must be struck between swift development of innovative products involving creative solutions, effective design, and rapid testing with quality assurance that often slows down development. International standards governing different aspects of the medical device combined with rigorous, comprehensive documentation of the product, its manufacturing processes, and its usage will help mitigate conflicting interests.